For over 145 years, Shiseido has defined the concept of beauty and spread its knowledge and power onto the world. Heralding an army of devoted followers, we feel that by inspiring empathy, beauty can become a positive force in the world, and guide the next generation boldly into the future. Shiseido has been sharing beauty since 1872. ​

 

Shiseido launched a new makeup collection worldwide (21 products, 124 shades), September 1, 2018. The collection comes under the Brand SHISEIDO, which is distributed in 88 countries and regions across the world. The new SHISEIDO Makeup realizes a weightless yet lasting finish, and makes a statement with bold, impactful colors. Delicate lightweight textures achievable only with Japan quality feel almost like skincare products. Items are classified into four reimagined textures—Gels, Dews, Inks, and Powders. Packaging themed on MODERN JAPANESE with slim componentry and a lacquered red line.