Couvent des Minimes is a majestic place located in Provence, France where Louis Feuillée lived, botanist of the Sun King Louis XIV of France. Inspired by this noble heritage, the Couvent des Minimes offers collections of perfumes, colognes and skin care products containing up to 98% of Natural Origin and 100% Vegan Materials. With its rebranding Le Couvent des Minimes launched in Norway, in August 2018, exclusive in the retail chain Kicks.
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LAUNCH EVENT
In August 2018 a launch event was held at the flower shop MinaMilanda, in Oslo. MinaMilanda is one of the top 20 best flower shop concepts in the world. The location aligned with the identity of the brand; natural, unique plants, marvel, and light colors.
We invited everyone from the Norwegian press, such as Elle and Costume to influencers. The international trainer of Le Couvent arrived from Paris to hold a presentation about the brand. The guests were excited about the brand and over 20 guests posted the event the same day.
"OPEN HOUSE" EVENT
Le Couvent has an exclusive deal with the retailer Kicks and with that Kicks invited press and influencers to their PR agencies´ showroom, Pressekontaktarne in order to interact with its exclusive brands.
PRESS CLIPPINGS
Paid ad in retailers monthly magazine
November issue. Bestseller Porto Bello was featured.
Christmas ad at one of the largest malls in Oslo
Paid ad in retailers monthly magazine
Organic article, double spred in the magazine Kosmetikk
DIGITAL
INSTAGRAM POSTS
@KICKS.NO posting news about the exclusive launch in Kicks
@KICKS.NO informing its followers about discount campaigns
@LECOUVENTDESMINIMES international account regramming all of its markets activity
INFLUENCERS INSTAGRAM POSTS
@gisellafrancisca: 20,5K followers
@Glittergirlc: 80,5K followers
@rawdis: 27,8K followers
@Gilbertofori: 5,2K followers
BLOG POST
A Norwegian journalist got the opportunity to travel to Paris for the new launch of Le Couvnet. She got to talk to the management team and had a tour at the new flagship store. After the trip the journalist created a blog post about the new brand and her trip to Paris.
The journalist works for the largest woman's magazine, KK in Norway covering beauty topics.
IN-STORE & WEBSHOP
WEBSITE
IN-STORE MERCH
In-store merchandise and units at Kicks. Le Couvent has a backwall and gondola at the flagship stores.
DISPLAY AT FLAGSHIP
Display during the holidays at flagship store. Employees were sampling at the busyest days of Christmas.
CAMPAIGNS
GWP CAMPAIGN: In-store campaign lasted two weeks. Deal: "Purchase 1 Le Couvent fragrance and get a gift"
BLACK FRIDAY: 25% on fragrance
TRAINING
Training of in-house sales-teams and Kicks employees. Training sessions were held by Norwegian and international trainer of Le Couvent.
